Even small errors on your website can hurt your credibility
AND your business.
Is your website driving away customers?
Studies show that common grammatical, punctuational and stylistic errors lower response rate to your website, potentially robbing you of business.
Cheryl Conner, contributing author at Forbes.com, has famously cited that grammar influences one's income, and that companies that take proper language seriously are more successful -- no matter what type of business.
Andrea Everard and Dennis F. Galletta of University of Delaware and University of Pittsburgh (respectively) state that it is imperative that your organization's website be error-free:
"Errors significantly reduce perceived quality, harm credibility, and derail intent to purchase... In fact, the perception of flaws in a site affects perceived quality by more than twice as do actual flaws. Thus, small errors can become magnified in your visitors' eyes. This is one of the two most important factors cited as making the best first impression."
Whether your business is plumbing, dentistry, dog grooming or astrophysics, don't let it suffer from technical and stylistic mistakes. The cost of losing business is too great!
WebCorrect offers three tiers of service for your website:
Because good writing is good business. (sm)